Original Source: Loop Returns - https://www.loopreturns.com/blog/4-types-consumer-purchasing-behavior/
Original Author: Carly Greenberg
Summary of Consumer Types:
Complex Buying Behavior
Involves high-involvement, expensive purchases (e.g., cars, luxury items).
Customers invest time in research and comparisons before buying.
Brands should support this process with detailed product information and accessible customer support.
Dissonance-Reducing Buying Behavior
Occurs when customers are torn between similar options, often feeling cognitive dissonance—the discomfort of second-guessing their decision.
To reduce this tension, brands can offer comparison tools and a flexible return policy to increase customer confidence.
Habitual Buying Behavior
Reflects brand loyalty in routine purchases (e.g., favorite shampoo, snacks).
To attract loyal customers from competitors, brands should provide timely promotions and easy returns to encourage switching.
Variety-Seeking Behavior
Customers enjoy trying different brands and products, especially in non-essential categories.
Brands can retain these shoppers with a diverse product selection and personalized recommendations.
Conclusion:
Recognizing these consumer behaviors enables brands to create effective, tailored strategies. By addressing each type’s unique motivations—through information, reassurance, or variety—brands can strengthen relationships and boost customer loyalty.
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