Original Source: Business Post - https://www.businesspost.ie/news/dublin-ai-start-up-glitch-set-to-launch-online-ad-platform/#:~:text=Glitch%2C%20a%20Dublin%20based%20artificial,and%20Kingsley%20Kelly%20in%202023.
Original Author: Emmet Ryan
Key Insights:
About Glitch
Dublin-based AI start-up Glitch, founded by Aisling Browne and Kingsley Kelly in 2023, specializes in automating ad campaigns across platforms like Google, Meta, and LinkedIn.
With only three full-time staff, Glitch has raised €750,000 and has a rapidly growing beta waiting list with 1,000 businesses.
Innovative Ad Platform
The Glitch platform automates campaign creation and management, significantly reducing manual effort. Its first release focuses on Google Ads, generating multiple ad options per campaign and providing real-time updates and optimization tips.
Co-founders Browne and Kelly developed the platform based on industry pain points, combining Kelly’s experience at Google Ads with Browne’s expertise in start-up sales and partnerships.
Scaling Plans and Enterprise Ireland Support
Supported by Enterprise Ireland, Glitch plans to add 12 jobs and expand beyond Ireland and the UK, with a future goal to enter the US market. Enterprise Ireland’s guidance has connected Glitch to potential clients and investors, enhancing its growth prospects.
Conclusion:
Glitch is poised to transform online advertising for businesses by simplifying campaign management through AI-driven automation. Embracing the latest marketing trends and innovations, Glitch leverages AI to streamline ad processes and deliver actionable insights, reducing manual effort and enhancing campaign effectiveness. With robust industry support and strong market validation, Glitch’s expansion is set to bring these streamlined ad solutions to global markets, potentially redefining how businesses manage digital advertising.
Related Posts
Awesome!